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New

iPhone 15

Basically the same as last year's iPhone.

The slightly better iPhone.

Featuring ground breaking improvements like being a whole 0.1mm thinner and a new shade of black that's marginally blacker than last year's.

Camera's with no real improvement.

Maybe one random new feature, but we'll still tell you it's the best camera on an iPhone yet.
Notch

At least the notch is bigger.

Look how slightly bigger it is. We're also going to make you believe it's a big deal thanks to great marketing.
Thickness

Look how thin it is.

It's actually the same thickness as last year's iPhone.

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